In 2009, they launched a new campaign, "The Power of Your Voice", for the right to non-discrimination on the basis of race, sex or religion, to personal safety and to freedom of expression, among others. One of the campaign's spots featured Sign Language.
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Logo from Amnesty International |
The cinematics of Sign Language
Amnesty International's video is a good example of the cinematics of Sign Language, that is, its ability to create the sensation of movement and visual rhythm in a narration.One of the videos that best show this cinematics of Sign Language is a short film shot in 2005 in American Sign Language (ASL), titled Vital Signs and directed by Wayne Betts, Jr. who says about it:
Here you have the short film:Vital Signs shows that American Sign Language is a cinematic language. It reveals how the mind of a deaf person functions while telling a story, imagining scenery, time of day, movement of people, emotions, and using the tools of sign language to convey a full scene, not a word-by-word narration.
Sources:
- Laird, G. (2006, August, 23). “Vital Signs” Get to the Heart of ASL. In Deaf Network. Retrieved from http://deafnetwork.com/wordpress/blog/2006/08/23/vital-signs-get-to-the-heart-of-asl/